Case study
A navigable 3D store for a global QSR brand
A browser-based 3D planogram that lets regional teams walk a store layout and review placement without visiting the site.
- Three.js
- WebGL
- JavaScript
- Blender
- Client
- Global QSR brand
- Industry
- Retail & food service
- Location
- India
- Year
- 2025
01
The challenge
Reviewing in-store merchandising across a large franchise network meant either flying people to locations or working from photographs that never quite showed the relationship between fixtures. Decisions about placement were being made on partial information, and rollout errors were only discovered after installation.
02
What we built
We built a navigable 3D reconstruction of the store that runs in a browser with no install. Fixtures, shelving and product placement are modelled to scale, so a reviewer can walk the space, look along a sightline and judge whether a placement works from where a customer actually stands. Assets are streamed progressively so the experience opens quickly on ordinary office connections.
03
What changed
Regional teams can now review a proposed layout together from different cities in a single call, and placement decisions are made against a shared, accurate view of the space rather than a set of photographs.
How it was built
The stack we chose and why it suited this problem rather than a default.
- Three.js
- WebGL
- JavaScript
- Blender
More work
Different industries, same engineering standard.
Have a project like this one?
Send us the problem and we will come back within one working day with an honest read on scope, approach and cost — including whether we are the right team for it.